“We found in our survey the most crucial points of trade considered are the quality of the products, the price, followed by the brand awareness.” They purchase and ship products from Australia on behalf of their personal contacts back in mainland China. “According to research we conducted in 2017, the daigou community is mostly made up of females aged between 30 and 39, which is closely followed by the 20 to 29 age bracket.
Over the past few years we have seen daigou focus on infant formula, vitamins and supplements but in 2017 we increasingly saw daigou looking to source products such as clothing, essential oils, uniquely Australian skin care and cosmetics to jewellery. “This is not to mention mainland Chinese looking to buy a wider variety of products. In a study conducted by the Hurun Report and the Shenzhen Catic Wellness Group, it was found that on average Chinese mainlanders are spending a quarter of the family’s monthly budget on health care products alone,” McDougall adds. “Given the status of Australia as being clean, green and safe, many Chinese are opting to source goods from our market. Moreover, within this group many have been asked by friends and family back in China to purchase Australian goods on their behalf and send these back to China. The Australian Chinese community is diverse and encompasses a wide range of constituents students, new immigrants and Chinese tourists. handles the eStore management and cross border shipping so Australian businesses can concentrate on creating great products”. allows Australian brands to sell directly into China via locally based Chinese WeChat users who buy on behalf of their friends and relatives back in China. “For brands looking to engage with Chinese consumers there is no better platform to leverage than WeChat. This is providing savvy Australian businesses with the capacity to utilise WeChat to engage with Chinese consumers.Īccording founder Dr Mathew McDougall, a WeChat eMarketplace, “WeChat has over 963 million monthly active users, with about three million WeChat users living in Australia”. However, many local Chinese are now also using the platform to purchase goods and services. WeChat was initially embraced by Australia’s large Chinese community as a tool to communicate and stay connected with friends and family back in China. China’s largest social media platform, WeChat, has gone mainstream in Australia and is creating significant opportunities for Australian businesses.